Marketing and Sales

In today's digital age, marketing has become more complex and competitive than ever before. With the rapid advancement of technology, one of the most promising tools that is revolutionizing the industry is artificial intelligence (AI). AI has the potential to transform the way businesses reach and e

Peter Drucker, the management guru, once said: “If you can't measure it, you can't improve it”. A powerful statement that lies the foundation of modern management and marketing alike. If don’t measure your performance, simply you cannot improve it. If you don’t know your customers, then you canno